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Meet Marketing Director for EMEA Pamela Corbin-Audoux

Community Manager
pam.jpegPamela Corbin-Audoux

Pamela does her best to be wired and a bit weird. When she is not dissecting words to find anagrams, she combines them to tell stories about the human side of innovation and technology.

Her story as a Hubber started on Valentine’s Day 2017. A textbook ambivert, on her free time she enjoys the liberating feeling of Improv as much as anonymous online Scrabble games.

 

Hi @Pseudopam, what’s the most rewarding part of your day to day work? 

Being amazed by the possibilities, nurturing and seeing people grow is so enjoyable. I’m in a position to encourage their curiosity, to listen and help people acquire skills, knowledge and to help them get back up if they fail.

 

Could you share a little about why you chose Marketing as a career? 

When I was little I wanted to be a pediatrician, later a flight attendant, teacher, and a yoga instructor. I think Marketing involves a mixture of all these careers in a way. How could I resist a line of work where you get to understand people’s needs, use my left and right brains, satisfy my love for math and crafting stories? I knew right away that I had found the perfect way for me to never be bored and make a living.

 

What do you think is a key component in delivering quality content? 

Being a good listener, and having empathy for one: understanding where people are in their journey, and how your product or service can help them achieve their goals is key, that’s how you find meaning. The other component would be honesty, some call it authenticity, others trustworthiness, or brand credibility. I think telling the truth goes a long way, to forge more durable relationships with your audience, whether you’re creating content for B2B, B2C or your staff.

 

Is there anything exciting or new to you on marketing automation and technology that you’d like to share?

Two letters: A. I.!!! Being able to mine the wealth of data that a company has and detect patterns, behaviors, improve the customer journey, create new services… We’ve been doing recommendations for years now (“based on your last purchase, you should love that other item”), and we’re taking it further with churn reduction/lifecycle predictability, visual recognition for product, spotting weak signals that will evolve in huge trends…The possibilities are endless!

 

 

Do you think there will ever be a time in marketing when AI will replace marketers? 

There is a huge potential for automation to free up marketers’ time and perform some of the more repetitive, time-consuming tasks, but this is only as good as the people behind the technology and the data it was fed. You’d still need the personal touch to gain and maintain brand trust. There are things that only a human brain and heart can do, even if we’re trying to program empathy, we have genuine, sometimes uncontrollable emotions as humans that we haven’t been able to teach machines.

 

What applications or software can’t you live without if any?

There is a medical scheduling application in France that is awesome and a great timer-savior (as a mother of two, it’s priceless), I never have to call a doctor’s office to schedule appointments, you can even do remote consultations. And of course, my mobile phone knows more about me than any living soul. It knows my face, my passwords, my weight, my friends’ birthdays, my Scrabble best scores…

 

GitHub is a very unique place to work. What would you say was the most surprising thing you’ve experienced as a new Hubber? 

I was surprised even before joining: I was touched by that hour-long discussion about charity, diversity, inclusion that was a part of the interview process. That blew my mind, I felt like I was conversing with a company for which these topics meant a lot and that resonated in me. After a few years in the company, that commitment is still true and it shows: we care about each other, deeply. For example, I’ve recently had a flight back home canceled and had to contemplate spending the night in NYC, with no hotel reservation. Fellow Hubbers (some of whom I had never even met in person) offered to take me in. GitHubbers are great.

 

What’s the best advice you’ve ever received?

“Don’t expect people to think the way you do.” It’s very basic, but it’s a good reminder that people have different motivations, interpretations, and reactions to any given situation. We should never assume what people think. As a marketer, this also forces me to consider what I’m about to ship from several perspectives.

 

Do you have any advice for marketers looking to make an impact in this very competitive industry and perhaps work for GitHub? 

Do your best every day and whenever you have the option to find a company and a mission you can relate to, take it; it’s the only way to do your best work every day. And also, don’t be afraid to show your contribution to the business.

 

Any other activities outside of GitHub you’d like to share? 

Improv! After a very long hiatus, I’ve recently started going back to improv classes again on the regular, and it’s one of the best decisions I’ve made. It’s a radical act of self-care: I disconnect from my phone, my work, my worries, I flex my listening muscle and build something from scratch, spontaneously without knowing how it will end, with folks from so many different backgrounds. It’s quite liberating. But again, it’s all about creating stories, isn’t it?