Backslash syntax in GFortran

In MSFortran77 it is using for a internal file and also data entry on the same line.but in GFortran it is different.
How to use backslash in GFortran?

WRITE (*,140)
Error: FORMAT label 140 at (1) not defined
140 FORMAT('HELP!Ex: 1993 ')
Error: Unexpected element ‘’ in format string at (1)
Why it is giving error in the 140 format?
Please let us know in detailed answer from the Fortran Stalwarts.
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