Action custom branding icon?

How are these custom icons added to branding: ?

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Good question. As the author of multiple Actions I’d love to be able to have consistent branding across my actions rather than “well all the icons are the same colour.”

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I suspect that the author has to be an organization and somehow automatically is applied from the organization’s avatar or something, but I haven’t been able to confirm.

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This reply to a similar question “Can one set a custom image (icon) for a GitHub Action or GitHub Workflow? Or only GitHub Apps?”, from a github staff, says

Yes, companies we partner with are able to have custom icons. It’s setup by our team.

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Thanks!

Hmmm, that’s a weird thing to gate like that.